Hey, I'm Saida.

I'm a Digital Marketer | Front-end Developer

I create impactful digital experiences for the web✨
Let's connect and drive growth together!

About.

Digital Marketer with 7+ years of experience. Front-end developer skilled in React, TypeScript, and Tailwind CSS. I thrive on contributing to impactful projects and am eager to grow within a dynamic team environment. Interested in Web3 and emerging technologies.

Outside of work, I love to play a piano, attend hackathons, watch anime, read books and manga.

Let's connect 🔗

My links

Marketing Skills

Digital MarketingMarketing AutomationGrowth HackingGoogle AdsGA 4SEMSEOPPCMailchimpPipedrivecPanelWordpressSEMrushManyChatZapierCanvaHootsuitePhotoshopPhotoshop

Tech Stack

JavaScriptReactRubyRuby on RailsNode.jsHTMLCSSTailwind CSSPostgresqlMondoDBBootstrapFigmaGitHubHeroku

Launguages

EnglishRussianAzerbaijaniJapaneseTurkish

Experience.

Rakoon.fun

Sep 2024 - Present

Co-founder, Front-end Developer

Remote

Building the front-end and assisting with marketing initiatives

ReactTypescriptReduxTailwind CSS

Dexter on Radix

July 2024 - Present

Front-end Developer

Remote

Building the front-end features. Open-source project.

ReactTypescriptReduxTailwind CSS

Shahdag Mountain Resort

May 2023 - Present

Digital Marketing Manager

Remote/Baku, Azerbaijan

Coordinating new website development from planning to execution.

Developed chatbot and AI-powered messaging, reducing customer support workload by 30% and growing the user database by 15%.

Launched PPC campaigns using segmentation of audiences.

Resolved website issues and optimized SEO, resulting in a 35% traffic increase.

Built high-converting landing pages to boost conversions.

Facebook Ads ManagerGoogle AdsHTML, CSS, JavaScriptSEOCMSStrapiManyChatMailerLiteSemrush

VABISS

Feb 2024 - Mar 2024

Front-end Developer Intern

Remote

Participation in the Farm ERP project.

ReactVite.jsReduxFormik & YupToastifyMaterial UITailwind CSSReact LeafletTurf.JSFetch API

ROLZO

Sep 2023 - Dec 2023

Marketing Consultant

Remote/London, UK

Developed and executed a quarterly marketing B2B strategy plan, that ensured a consistent flow of high-quality blog posts, newsletters and whitepapers leading to increased brand visibility and audience engagement.

Created a series of whitepapers for the brand, blog posts improving SEO performance and newsletters.

Implemented segmentation for newsletter subscribers and customer journey

Introduced visually appealing templates for social media platforms and incorporated AI-generated images.

B2BWordpressPipedriveMailchimpOutfunnelCanvaNotion

Shahdag Mountain Resort

Oct 2021 - Sep 2022

Head of Marketing

Baku/Azerbaijan

Maximized direct bookings by 294% compared to the previous year by integrating the booking engine into social network accounts, and offering seasonal promotions - as a result, lowered the commissions to third-party OTAs.

Led a successful marketing campaign for a new resort activity and ensured its timely launch; created a viral video that led to a sales increase of the new product over one quarter.

Contributed to a 12% increase in sales of winter activities through an offline campaign with UTM tracking.

Increased the organic reach of the social media channels by creating unique content without expanding the monthly budget.

Google AdsFacebook Ads ManagerMeta Business SuiteMailchimpCanvaAdobe Photoshop

PMD Hospitality

Jun 2021 - Sep 2021

Group Marketing Executive

Baku/Azerbaijan

Managed digital marketing activities for Chenot Palace Gabala, Chinar Hotel & Spa, Galaalti Hotel & Spa, Gashalti Health Hotel Naftalan, Garabagh Resort & Spa, Shamakhi Palace Sharadil and Lankaran Springs Wellness Resort.

B2CGoogle AdsFacebook Ads ManagerMeta Business SuiteMailchimpCanvaAdobe Photoshop

Chenot Palace

Feb 2016 - Sep 2021

Digital Marketing & Brand Executive

Baku/Azerbaijan

Development and delivery of the annual marketing plan and digital marketing strategy.Content management of the website through CMS in 3 languages.

Managing creative campaigns (SM; Display; SEM: CPC - €0.20) and optimising website traffic with positive post-click metrics (bounce rate < 40%, time spend > 1 min).

Conducting email campaigns and promotions for events - as a result, achieved sales uplift up to 45%.

Optimised social media content - redesigned branded templates, introduced grid layout and eye-catching visuals.

Implemented audience segmentation strategy in email campaigns which helped to improve open rate by 10%.

Owning the external agencies' relationships - PR, SEO, creative; managing budgets, allocating and optimising spend across tactics to maximize content effectiveness.

Reduced annual marketing spend of €1500 by introducing a new print supplier and changing the email marketing platform.

Arranged over 100 press and influencer trips, and negotiated influencer contracts for all collaborations.

Managed a cross-functional team working toward the development of 52 marketing collaterals.

B2CGoogle AdsFacebook Ads ManagerMeta Business SuiteMailchimpCanvaAdobe Photoshop

Education.

University of Helsinki

Jan 2024 - May 2024

Full Stack Open 2024 Online Program

Remote

Le Wagon London

Oct 2022 - Dec 2022

Computer Programming

London, UK

Attended Le Wagon London in person (Batch #1052). Full-time intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES6,SQL, git, GitHub, Heroku and Ruby on Rails.

University of Glasgow

Sep 2013 - Sep 2014

Tourism, Heritage & Development MSc

Dumfries, UK

Baku State University

Sep 2007 - May 2012

Regional Studies of Japan

Baku, Azerbaijan

Gunma University

Sep 2010 - Sep 2011

Practical Japanese Study Program / Gunma University J Program

Gunma, Japan

Gunma University Student Exchange Program

Web Dev Projects.

Rakoon.fun

React | Typescript | Redux | Tailwind CSS

The memecoin launchpad on Radix with instant liquidity using a bonding curve. Learn more >

Dexter on Radix

React | Typescript | Tailwind CSS

Decentralized order book exchange on Radix. Learn more >

Devit Studio

This project showcases the work and capabilities of Devit Studio, a web development agency specializing in websites. Learn more >

Cosmed Travel

Ruby on Rails | PostgreSQL | Bootstrap | CSS & SASS | JavaScript

A medical travel agency that offers customers support in booking aesthetic treatments and services. Learn more >

Re:readr

With Re:readr, you can swap books you've finished reading for ones you're interested in. Create an account, enter the book's ISBN code, upload it on the website and swap it for a book you like. Learn more >

Fluffy Friend

Ruby on Rails | JavaScript | Stimulus | CSS & SASS | Bootstrap

The platform allows you to borrow a pet from someone if you're unable to commit to full-time pet ownership. Learn more >

Meditation app

HTML | CSS | JavaScript

The Meditation app allows you to set a timer and desired sound for your meditation session. Learn more >

Previous portfolio website

JavaScript | HTML5 | CSS3

My previous portfolio website where I showcased my work, skills, and experiences. The website is designed to be responsive and accessible on various devices. Learn more >

Grants.

Rakoon.fun

Dec 2024

Radix Ecosystem Fund

The MVP Booster ($5K XRD) awarded to 'Rakoon.fun'

link to the project

Rakoon.fun

Sep 2024

ECB Barcelona Hackathon

5th place ($1K XRD) with the 'radix.meme' project (rebranded to 'Rakoon.fun') at the ECB Barcelona Hackathon

link to the project

BlocuSign

March 2024

ETH Global (London)

4 bounties in 'BlocuSign' project at the ETH Global Hackathon: Safe (Best app integrating the Safe 4337 Module 2nd place), Chainlink (Connect the world ), Chiliz (Pool Prize), Arbitrum (Qualifying Arbitrum Submissions). Team project.

link to the project

Avatar Wallet

Oct 2023

ETH London Hackathon

Best implementation of Scaffold-ETH 2 in 'Avatar Wallet' project at the ETH London Hackathon. Team project.

link to the project

Contact me.

Shoot me an email if you want to connect! You can also find me on Linkedin.

murtazalisaida@gmail.com