Hey, I'm Saida.

Participation in the Farm ERP project.

Building landing pages. Launching PPC campaigns on Google Ads. Handling technical issues on the website, optimising SEO strategies, and collaborating with the outsourced web development team.

Developed and executed a quarterly marketing B2B strategy plan, that ensured a consistent flow of high-quality blog posts, newsletters and whitepapers leading to increased brand visibility and audience engagement. Created a series of whitepapers for the brand, blog posts improving SEO performance and newsletters. Implemented segmentation for newsletter subscribers and customer journey. Introduced visually appealing templates for social media platforms and incorporated AI-generated images.

Maximized direct bookings by 294% compared to the previous year by integrating the booking engine into social network accounts, and offering seasonal promotions - as a result, lowered the commissions to third-party OTAs. Led a successful marketing campaign for a new resort activity and ensured its timely launch; created a viral video that led to a sales increase of the new product over one quarter. Contributed to a 12% increase in sales of winter activities through an offline campaign with UTM tracking. Increased the organic reach of the social media channels by creating unique content without expanding the monthly budget.

Managed digital marketing activities for Chenot Palace Gabala, Chinar Hotel & Spa, Galaalti Hotel & Spa, Gashalti Health Hotel Naftalan, Garabagh Resort & Spa, Shamakhi Palace Sharadil and Lankaran Springs Wellness Resort.

Development and delivery of the annual marketing plan and digital marketing strategy.Content management of the website through CMS in 3 languages. Managing creative campaigns (SM; Display; SEM: CPC - €0.20) and optimising website traffic with positive post-click metrics (bounce rate < 40%, time spend > 1 min). Conducting email campaigns and promotions for events - as a result, achieved sales uplift up to 45%. Optimised social media content - redesigned branded templates, introduced grid layout and eye-catching visuals. Implemented audience segmentation strategy in email campaigns which helped to improve open rate by 10%. Owning the external agencies' relationships – PR, SEO, creative; managing budgets, allocating and optimising spend across tactics to maximize content effectiveness. Reduced annual marketing spend of €1500 by introducing a new print supplier and changing the email marketing platform. Arranged over 100 press and influencer trips, and negotiated influencer contracts for all collaborations. Managed a cross-functional team working toward the development of 52 marketing collaterals.