Hey, I'm Saida.

Product / Growth Marketer | Front-end Developer

Let's connect and drive growth together!✨

About.

Product / Growth Marketer with 7+ years driving digital strategy and conversion rate optimization (CRO). Proven record of scaling direct bookings, reducing support costs through automation, and building technical marketing solutions in fast-paced product environments. Front-end developer skilled in React, TypeScript, and Tailwind CSS. I thrive in dynamic, collaborative environments where impactful projects and continuous learning are key.

Interests: Startups, emerging technologies, marketing automation, and growth hacking.

Outside of work, I love to play a piano, attend hackathons, watch anime, read books and manga.

Let's connect 🔗

My links

Marketing Skills

Digital MarketingMarketing AutomationGrowth HackingGoogle AdsGA 4SEMSEOPPCMailchimpPipedrivecPanelWordpressSEMrushManyChatZapierCanvaHootsuitePhotoshopPhotoshop

Tech Stack

JavaScriptTypeScriptReactReduxRubyRuby on RailsNode.jsHTMLCSSTailwind CSSFigma

Launguages

EnglishRussianAzerbaijaniJapaneseTurkish

Experience.

Delirous Eyewear
May 2025 - Present
Web Developer & Growth
Remote
  • - Built and launched the Delirious Lifestyle blog in Next.js, including tagging and cross-linking to strengthen content discoverability,
  • - Queried Shopify's GraphQL API to fetch custom metafields (meta titles, descriptions) and render them dynamically across product and blog pages.
  • - Implemented JSON-LD structured data and optimized meta markup to boost SEO crawlability and search visibility.
  • - Supporting early-stage Web3 planning, including tokenization and investor readiness strategy.
    • Next.jsShopifyGraphQL APITypescriptReduxTailwind CSSJSON-LDSEO
    Rakoon.fun
    Sep 2024 - Present
    Co-founder, Front-end Developer
    Remote
  • - Built the Launch Token page and implemented a currency converter with XRD - USD conversion logic using Redux for state management.
  • - Designed and modified UI components across all pages, ensuring consistent branding and user experience.
  • - Developed new features (in review): Sign-up flow with Telegram login, connected to a rewards dashboard showing collected points and referral codes. Sentiment voting system on token pages to capture community feedback.
  • - Assisting in marketing initiatives and community building, engaging crypto users and growing awareness.
  • - Contributed to overall product growth, securing The MVP Booster and The Launch Booster grants, and placing 5th at the ECB Barcelona Hackathon.
    • ReactTypescriptReduxTailwind CSSProduct MarketingTelegramFigma
    Dexter on Radix
    July 2024 - December 2024
    Front-end Developer
    Remote
  • - Building front-end features using React, TypeScript, Redux, and Tailwind CSS.
  • - Authored multiple PRs merged into the main branch, including features such as Buy/sell panel slider, Intuitive pair search, Toggle to show all trades.
    • ReactTypescriptReduxTailwind CSS
    Shahdag Mountain Resort
    Oct 2021 - Present
    Digital Marketing Manager
    Remote/Baku, Azerbaijan
  • - Maximized direct bookings by 294% YoY by integrating booking engine into social platforms and launching data-driven seasonal campaigns, significantly reducing OTA commission costs.
  • - Developed AI-powered chatbot flow reducing customer support workload by 30% while growing user database.
  • - Led a full-cycle campaign for a new resort activity, including concept, content, and a viral promo video, boosting product sales in one quarter.
  • - Increased winter activity sales by 12% (~€8K) through integrated offline campaigns, real-time event activations, and livestream promotions with UTM tracking that converted audiences into bookings.
  • - Implemented custom event tracking in Google Tag Manager to monitor conversions on key actions (booking, subscription, etc.), providing more accurate funnel data in GA4.
  • - Coordinating the go-to-market for the revamped website with cross-functional teams, ensuring product readiness through feature testing, bug identification, and UX enhancements.
  • - Conducted Hotjar heatmaps and session recordings to analyze user behavior, generating insights that informed the design of the resort’s new website.
  • - Resolving issues of the existing website, optimizing SEO, and implementing usability improvements to boost engagement.
  • - Managing communication with the agency running paid media, aligning on the content strategy and campaign KPIs.
  • - Owning the CMS, managing content in 3 languages.
    • CROSEOCMSStrapiManyChatMailerLiteSemrushHotjarGoogle Tag ManagerGoogle AnalyticsLooker StudioHTML/CSS, JavaScriptMeta Business SuiteGoogle Ads
    VABISS
    Feb 2024 - Mar 2024
    Front-end Developer Intern
    Remote
  • Participation in the Farm ERP project.
    • ReactVite.jsReduxFormik & YupToastifyMaterial UITailwind CSSReact LeafletTurf.JSFetch API
    ROLZO
    Sep 2023 - Dec 2023
    Marketing Consultant
    Remote/London, UK
  • - Developed B2B strategy plan with a consistent flow of high-quality content leading to increased brand visibility and audience engagement.
  • - Designed eye-catching visuals for social media, enhancing engagement.
  • - Set up onboarding email automation with sequenced newsletters every 2 - 3 days to boost lead conversion.
  • - Implemented a cost-efficient CRM integration using Pipedrive, Mailchimp, and Outfunnel - leveraging tags to streamline audience segmentation and eliminate duplicate contact charges.
  • - Created a series of whitepapers for the brand, blog posts improving SEO performance and newsletters.
    • B2BWordpressPipedriveMailchimpOutfunnelCanvaNotion
    Chenot Palace
    Feb 2016 - Sep 2021
    Marketing Coordinator (Pre-opening) -> Digital Marketing & Brand Executive
    Baku/Azerbaijan
  • - Led GTM strategy for the pre-opening of a luxury wellness hotel, building brand identity from scratch and ensuring consistency across all digital touchpoints.
  • - Directed cross-channel presence (social media, website, meta search) and produced 50+ launch assets in collaboration with design, marketing, and operations teams.
  • - Developed and delivered annual marketing and digital strategies, managing budgets to optimise spend across campaigns.
  • - Oversaw multilingual website CMS and executed creative campaigns (Social Media, Display, SEM: CPC €0.20) with improved post-click metrics (bounce rate <40%, time >1 min).
  • - Launched segmented email campaigns that lifted open rates by 15% and increased event sales by 45%.
  • - Enhanced social media branding with new templates, grid layout, and visuals.
  • - Reduced annual spend by €1,500 through vendor renegotiations and switching platforms.
  • - Coordinated 100+ press and influencer trips, negotiating collaboration contracts and securing media coverage.
    • B2CGoogle AdsMeta Business SuiteMailchimpCanvaAdobe PhotoshopcPanelWordpress

    Education.

    Le Wagon London
    Oct 2022 - Dec 2022
    Web Development Bootcamp
    London, UK

    Attended Le Wagon London in person (Batch #1052). Full-time intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES6, SQL, git, GitHub, Heroku and Ruby on Rails. Selected as lead developer after pitching my project idea (1 of ~20 chosen by peers). Led a team of 4 to design, build, and ship two full-stack demo-apps in 3 weeks:

    • - FluffyFriend: MVP demo app shipped in 1 week, leading both front-end and back-end development.
    • - Re:Reader: MVP demo app shipped in 2 weeks, with me leading mainly front-end development.
    University of Glasgow
    Sep 2013 - Sep 2014
    MSc in Tourism
    Dumfries, UK

    Baku State University
    Sep 2007 - May 2012
    BSc in Regional Studies
    Baku, Azerbaijan

    Gunma University
    Sep 2010 - Sep 2011
    Gunma University J Program
    Gunma, Japan

    Gunma University Student Exchange Program

    Web Dev Projects.

    An image of the Delirious Eyewear project.

    Delirious Eyewear

    Next.js | Typescript | Tailwind CSS | Shopify | GraphQL API | SEO | Schema markup | Technical SEO

    Delirious Eyewear is a boutique luxury eyewear brand rooted in Italian and Japanese craftsmanship. Learn more >

    An image of the Rakoon.fun project.

    Rakoon.fun

    React | Typescript | Redux | Tailwind CSS

    The memecoin launchpad on Radix with instant liquidity using a bonding curve. Learn more >

    An image of the Dexter on Radix project.

    Dexter on Radix

    React | Typescript | Tailwind CSS

    Decentralized order book exchange on Radix. Learn more >

    An image of the Devit Studio project.

    Devit Studio

    React | JavaScript | Tailwind CSS | SASS | EmailJS | ThreeJS | Framer Motion | Fort Awesome

    This project showcases the work and capabilities of Devit Studio, a web development agency specializing in websites. Learn more >

    An image of the Cosmed Travel project.

    Cosmed Travel

    Ruby on Rails | PostgreSQL | Bootstrap | CSS & SASS | JavaScript

    A medical travel agency that offers customers support in booking aesthetic treatments and services. Learn more >

    An image of the Re:readr project.

    Re:readr

    Ruby on Rails | JavaScript | Stimulus | PostgreSQL | Google Books API | CSS & SASS | Bootstrap

    With Re:readr, you can swap books you've finished reading for ones you're interested in. Create an account, enter the book's ISBN code, upload it on the website and swap it for a book you like. Learn more >

    An image of the Fluffy Friend project.

    Fluffy Friend

    Ruby on Rails | JavaScript | Stimulus | CSS & SASS | Bootstrap

    The platform allows you to borrow a pet from someone if you're unable to commit to full-time pet ownership. Learn more >

    An image of the Meditation app project.

    Meditation app

    HTML | CSS | JavaScript

    The Meditation app allows you to set a timer and desired sound for your meditation session. Learn more >

    An image of the Previous portfolio website project.

    Previous portfolio website

    JavaScript | HTML5 | CSS3

    My previous portfolio website where I showcased my work, skills, and experiences. The website is designed to be responsive and accessible on various devices. Learn more >

    Grants.

    Rakoon.fun
    2024-2025
    Radix Ecosystem Fund

    The Launch Booster ($15K XRD) and MVP Booster ($5K XRD) awarded to 'Rakoon.fun' (previously radix.meme). 5th place at the ECB Barcelona Hackathon. Team project.

    link to the project
    BlocuSign
    March 2024
    ETH Global (London)

    4 bounties in 'BlocuSign' project at the ETH Global Hackathon: Safe (Best app integrating the Safe 4337 Module 2nd place), Chainlink (Connect the world ), Chiliz (Pool Prize), Arbitrum (Qualifying Arbitrum Submissions). Team project.

    link to the project
    Avatar Wallet
    Oct 2023
    ETH London Hackathon

    Best implementation of Scaffold-ETH 2 in 'Avatar Wallet' project at the ETH London Hackathon. Team project.

    link to the project
    State Program on Education of Azerbaijani Youth Abroad
    2013
    Azerbaijan Republic

    Associated with the University og Glasgow

    JASSO International Student Scholarship
    2010
    Japan Student Services Organization (JASSO)

    Associated with Gunma University

    Contact me.

    Shoot me an email if you want to connect! You can also find me on ✉️ LinkedIn.